The picture of marketing jobs in India has changed dramatically over the last few decades, and all signs are that this trend will continue. It was very much the Mad Men approach not long ago: create something gorgeous and splatter it across one of three channels (TV, print, mail).
Because it was impossible to link individual campaigns to income, KPIs such as inventiveness and “it feels right” were frequently used. That is practically seldom the case nowadays. Even seemingly benign subject lines are meticulously recorded to identify which ones people clicked on and which ones they didn’t.
From traditional television to Buzzfeed sponsored content to Snapchat commercials, the number of outlets has grown. However, companies are increasingly developing their own content for inbound marketing, which simply adds to the cacophony.
So, how can you make yourself stand out? How can you create marketing campaigns that capture the attention of the right individuals while also satisfying the (constantly growing) demands? Let’s figure out.
What makes someone a Good Marketer?
Good marketers create campaigns that capture the attention of their target audience, allowing them to reach their sales targets. In fact, successful marketers are experts in at least one of these four areas, and many are experts in more than one:
Good marketers devise and implement methods for delivering outcomes, swiftly resolving problems, and asking the correct questions. They’re also good at allocating chores and assigning projects depending on the talents and interests of their team members if they operate as team leaders.
2. Data Drive
When it comes to measuring campaigns, good marketers are data-driven. They are continually optimizing and evaluating tactics, assessing the program’s return on investment, comprehending data analytics, and developing revenue and forecasting models.
In marketing jobs, creativity is equally as important as any other strategic skill. Hence, a marketer might use storytelling to help translate analytical data into a creative marketing strategy that engages a target audience.
4. Cross-departmental partnerships
Good marketers understand the value of cross-departmental ties. Integration of products, sales, and marketing teams is becoming increasingly popular since collaborations with those groups assist a marketer to understand all areas of the organization.
Qualities of a Good Marketer
With an increasing number of young graduates opting for a marketing job, it’s no surprise that competition for employment in the field is heating up. So even if you have the above-listed qualities, here are a few more characteristics that can help you become a great marketer:
· Having the drive to study new marketing methods on a regular basis
· Customers and marketplaces are well-known.
· demonstrating time management abilities
· Taking care of enormous workloads
· Providing customers with amazing experiences
· Knowing who their competitors are
· Creating goals that are both clear and actionable
· Adaptability to changing customer requirements
· Having excellent observing abilities
· Must have Skills for Marketing like a Pro
1. Search Engine Optimization (SEO) Skills
A digital marketer’s existence revolves around search engines. Ranking on the first page of search results has become more crucial than ever. Hence, it should come as no surprise that a digital marketer who does not understand SEO would be unable to compete.
2. The Ability to Create Convertible Content
Content marketing aids in the ranking of businesses in search results. Whether it’s a useful and informative blog post or a gated piece of content like an eBook, it all helps organizations create quality leads, improve website traffic, and get closer to that first-page result.
3. Data Analysis Skills
In today’s digital marketing world, marketers are spoiled for choice when it comes to data. We may delve into our customers’ characters, learn about their goals and requirements, and so on. Analytical abilities are more vital than ever because of the abundance of data. The ability to turn all of this gathered data into something concrete and useful is in great demand.
4. Marketing Automation
Companies will value digital marketers that are well-versed in their specialty marketing. Being firm on automation technologies and maintaining their finger on the pulse for new ones to emerge.
Let’s Evaluate Yourself
After meeting a lot of marketers and marketing experts, we have discovered these 5 criteria. These will help you evaluate whether you are the man for a marketer job. Below is a checklist for you, and if you tick them all, then you surely are the right marketing candidate to compete in this field:
1. Do you have a portfolio of your work?
Most marketers maintain a portfolio, which is a collection of their prior projects and marketing assets. Examining this material might offer you a sense of the candidate’s ability to generate high-quality work. Examining a marketing candidate’s portfolio may help you figure out their strengths and shortcomings, as well as what tools and applications they’ve used in the past and how broad their skill set is.
2. Marketing Theories
It’s critical to understand how the applicant views marketing in their profession and how they would address unique marketing difficulties, whether you’re recruiting a graphic designer or a public relations manager. You may learn more about how the candidate uses marketing ideas in their work by digging further into why they made specific decisions while developing their content.
3. Skills Assessment
It’s one thing to go over a candidate’s prior work for other firms and clients, but having the candidate conduct a skills assessment may offer you a whole new perspective on how they work.
Marketing candidates should be judged on their work ethic in addition to their talents and approach. Employers often don’t get a sense of a candidate’s work ethic until after they’ve been hired for the marketer job.
5. Time Management
Marketers must be able to manage their time well since they frequently work on many projects at the same time and must meet rigorous deadlines.
These 5 criteria for evaluating marketing candidates can help you determine whether you are the right aspirant in the marketing field. Make sure you have all these skills for marketing, and you will be the king at your dream marketing job.